Designing 100 brands in 10 years
My role
Brand Designer
Founding Designer
Industry
Multiple
Location
Worldwide
Duration
2016 - 2026
In my 10 years of experience as a designer, I have had the privilege of designing over 100 unique brands across various industries. Each project presented its own set of challenges and opportunities, allowing me to master my craftsmanship, branding skills and the strategic thinking behind them.
This gallery showcases only the logo of each brand to give you a glimpse of the diversity and creativity involved in each branding project. But behind each logo lies a comprehensive branding strategy and design process.
A brand is a person's "gut feeling" about a product, service, or company, rather than a logo, an identity system or a product itself. In the end brand is defined by individuals, not by companies, markets, or the so called general public. When enough individuals arrive at the same gut feelings, that can be considered as a brand. In other words, a brand is not what you say it is. It's what they say it is.
Branding is the process of bridging the gap between business strategy and creative execution (Logic + magic). While the brand is the final "gut feeling" a individual has, branding is the active work of aligning the company intends with what the customer actually perceives.
The Brand Gap by Marty Neumeier
